Diwali: Zepto collaborates with over 500 artisans to promote local products

In a bid to support the local economy, e-commerce platform Zepto has announced a collaboration with over 500 local artisans to sell handcrafted Diwali diyas (earthen lamps), the company said on Monday.

In a press release, Zepto highlighted its project with 50 families from the Prajapati clan, a community of Kumhars (potters), to support their livelihood, which heavily depends on festivals like Diwali. Chief Executive Officer Aadit Pachalia also shared a video on LinkedIn, showcasing key aspects of this collaboration with the community.