Explained: How India can create a level playing field for e-commerce exporters?
By
Binu Mathew
E-commerce exports from India have gained considerable traction in recent years, with lakhs of MSMEs showcasing and selling ‘Make in India’ products to hundreds of thousands of customers worldwide. The rapid growth of this sector, characterised by its high-volume, low-value shipments, marks a significant evolution in India’s export landscape, which large-scale B2B shipments have traditionally dominated.