YouTube starts Shopping program for creators in India, as another revenue stream

YouTube, in India, is looking to give creators on the platform another avenue for revenue. The company is bullish on plans for the India region, having partnered with Flipkart and Myntra as the partner platforms. The way this will work is, creators on YouTube will be able to tag products in their videos, and earn revenue when viewers purchase them on the retailers site. This aligns with their plans to evolve YouTube beyond its popular proposition of video consumption, into one that’s a “marketplace”.