YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra

YouTube on Friday launched the YouTube Shopping affiliate programme in India, that would allow eligible creators to tag products in their videos and earn revenue when viewers purchase them on retailers’ site.

Announcing that the programme will roll out starting with Flipkart and Myntra, Google-owned video steaming platform termed India market as a “shining contributor” to creator economy globally.

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