YouTube launches shopping affiliate programme in India

YouTube on Friday launched the YouTube Shopping affiliate programme in India, that would allow eligible creators to tag products in their videos and earn revenue when viewers purchase them on retailers’ site.

Announcing that the programme will roll out starting with Flipkart and Myntra, Google-owned video steaming platform termed India market as a “shining contributor” to creator economy globally.

Travis Katz, General Manager and Vice President, Shopping, YouTube, said the global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023 alone, underlines the power of connecting creators, viewers, and brands in exciting new ways.