YouTube launches ‘Shopping Affiliate Program’ in India partnering with Flipkart, Myntra

NEW DELHI: YouTube on Friday announced its partnership with e-commerce giants Flipkart and Myntra to launch the YouTube Shopping affiliate program in India.

This feature enables eligible YouTube creators to tag products in their videos and earn revenue when viewers purchase them on the retailers’ sites.

In simple terms, the ‘YouTube Shopping Affiliate Program’ enables creators to earn money by recommending products in their videos, Shorts, and live streams.