YouTube expands shopping features in India with new affiliate program for creators

YouTube has rolled out its new Shopping affiliate program in India, allowing creators to earn money by tagging products from popular retailers like Flipkart and Myntra in their videos, Shorts, and Live Streams.

The affiliate program enhances existing YouTube Shopping features, where creators can also promote their own merchandise. It adds to various ways creators can make money on the platform, including ad revenue and fan support options like Channel Memberships and Super Chat.