“Mithai Zomato karo, desh ko roshan karo” – Zomato’s Mission Diwali campaign 2024 brings a humorous nod to NASA

In today’s fast-paced world, brands are constantly seeking innovative ways to connect with their audiences. One of the most effective methods is through creative marketing campaigns that resonate with cultural events and societal sentiments. As festivals like Diwali approach, companies are not just promoting their products; they are weaving narratives that celebrate tradition, humour, and community. This blend of storytelling and brand promotion captures the essence of festive cheer while reinforcing the brand’s identity.