Blinkit rolls out EMI option for users

Blinkit, the quick commerce arm of food delivery major Zomato, has introduced an option to purchase items priced above Rs 2,999 on equated monthly instalments (EMI). This comes just a month after its rival Zepto offered early access to some users to its buy now pay later (BNPL) offering, Zepto Postpaid.

Blinkit CEO Albinder Dhindsa announced the rollout of the EMI feature on X. “We believe this will improve affordability and enable better financial planning for our customers,” he said.