Reliance Jio, Bharti Airtel and Vodafone Idea caution TRAI of ‘OTP blackouts’ if SMS tracing deadline not extended

Reliance Jio, Bharti Airtel and Vodafone Idea have warned against major disruptions in delivering service updates and transaction alerts to customers starting November 1. This comes after the Telecom Regulatory Authority of India (TRAI) introduced new rules in August this year, requiring all messages to be traceable to their source. While the regulation aims to enhance message accountability, operators caution that it could severely impact their ability to send important notifications like bank transactions, delivery updates, and account alerts to users.