Zomato hikes platform fee to ₹10 amid festive season rush

Zomato has increased its platform fee to ₹10, up from ₹7, as the festive season approaches. According to a notification on the app, “This fee helps us pay our bills to keep Zomato running. To maintain services during festive season, it has increased slightly,” as per a report by Moneycontrol

Zomato first introduced a ₹2 platform fee in August 2023 to improve its margins. The company gradually raised it over time, including a temporary hike to ₹9 on December 31. The new ₹1 increase could generate an additional ₹65 crore annually, given Zomato’s FY2023 order volume of 64.7 crore.