Indian entertainment industry lost ` 22,400 crore to piracy in 2023

The Indian entertainment industry suffered a staggering loss of Rs 22,400 crore in 2023 due to piracy, according to a report released on Wednesday, that advocated for stronger regulations and collaborative efforts to effectively mitigate piracy risks.

According to “The Rob Report” by EY and the Internet and Mobile Association of India (IAMAI), 51 per cent of media consumers in India access content from pirated sources, with streaming services being the most significant contributor at 63 per cent.

“The size of India’s piracy economy was Rs 22,400 crore in 2023, ranking fourth against the segment-wise revenue generated by India’s Media and Entertainment industry.