Elon Musk’s PAC spends just 3.6% of social media ad dollars on his X

By Biz Carson and Kurt Wagner Elon Musk has turned his personal X account into a billboard for Donald Trump’s election campaign, but the billionaire’s political action committee has made the company a much smaller part of its marketing strategy, funneling just 3.6 per cent of its total social media ad spend to his own network.