Indian retail group seeks antitrust probe of quick commerce companies Swiggy, Blinkit, Zepto
By
Binu Mathew
India’s biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies – Zomato’s Blinkit, Swiggy and Zepto – for alleged predatory pricing, a letter showed on Sunday. Quick commerce is a new shopping rage in India, with companies promising deliveries of anything from groceries to electronics within 10 minutes, reshaping how Indians shop and challenging e-commerce giants such as Amazon.