Viacom18, Sony frontrunners in ACC media rights bid; auction on Nov 20

Reliance Industries’ Viacom18 and Sony Pictures Networks India (SPNI), also known as Culver Max Entertainment, have emerged as the leading candidates in the bid for the upcoming Asian Cricket Council (ACC) media rights, according to a report by The Economic Times.

While Zee Entertainment’s name has circulated as a potential bidder, company officials have denied any such plans, emphasising that their current focus is on cost management and enhancing profitability, the report said.