YouTube tests ad-supported ‘Premium Lite’ plan in select countries: Report

YouTube is expanding its Premium Lite plan to select countries with a lower price point. YouTube “Premium Lite” is a paid monthly subscription that serves as a more affordable alternative to its Premium subscription, but with advertisements.

Previously, the plan offered ad-free viewing but did not include offline downloads, background playback, YouTube Music, or any additional perks. Now, the plan shows fewer ads. For context, standard Premium plans also include YouTube Music, offline downloads, and background playback.

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