Apple announces Truecaller-like caller ID service for businesses

Apple is reportedly working on a caller ID service, likely to be called “Business Caller ID,” to help its users combat spam calls. Companies can register themselves on the platform with their name, logo, and department.

“We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow,” said David Dorn, Apple’s senior director of Internet Software and Services Product.