Amazon Prime Video to includes ads during shows, movies in India from next year

Viewers of Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year as parent Amazon.com Inc. seeks to fund content investments in a fast growing and fiercely competitive market.

Prime Video aims to have “meaningfully fewer” advertisements than other streaming providers and TV channels, while increasing “investments over a long period of time” on its titles, Amazon said in the statement Wednesday.