65% of millennials prefer digital gold over traditional, as per Moneyview report

In recent years, the landscape of gold investment in India has begun to shift. Traditionally, gold has held a prominent place in the savings and investment strategies of many Indians, symbolising both wealth and security. However, as digital platforms gain traction, a new trend is emerging among consumers, particularly millennials. A recent survey by Moneyview reveals that 65% of millennials prefer digital gold over physical gold, driven by the convenience and accessibility that digital platforms provide.