Tata Digital launches life insurance products on Tata Neu with Tata AIA

After the success of its co-branded credit card with HDFC Bank, Tata Digital today announced a range of life insurance products on its platform, Tata Neu, in collaboration with Tata AIA Life Insurance. The company claimed that it has witnessed Rs 25 crore of annual new premium within the first 90 days.

To enhance the customer experience, the insurance buying process has been streamlined to just three clicks, said the company in a statement.