New Frontier: Decoding Big Four’s AI odyssey

The integration of AI in accounting is not just a technological advancement; it marks a paradigm shift in how financial data is scrutinised, audited and reported. The Big Four — Deloitte, EY, PwC and KPMG—have robust AI initiatives to improve their services and offer advanced solutions to clients. Sudhir Chowdhary takes a look at their AI gameplan.