Decoding Adobe’s new Adaptive Profile and Generative Extend editing tech

Miami, Florida: This would, if there was a metric for it, be the most frenetic Adobe MAX keynote in history. But then again, Adobe had a lot to get through considering the broad platform portfolio and an increasing infusion of artificial intelligence (AI) with their Firefly models. No mean feat, to have overcome potential competition from OpenAI and Meta convincingly—they still have to come good on the promise of a safe and reliable video generation model at work for consumers, which Adobe has achieved with the Firefly Video model. Amidst all the updates for Express, Photoshop, Premiere Pro, Illustrator, InDesign, Lightroom and of course Firefly AI, were two updates that caught our attention. An Adaptive Profile for photo edits, and the AI reliant Generative Extend that now arrives with Premiere Pro, will significantly alter the way content is edited, by reducing manual steps to achieve the same results.