Amazon India launches hackathon to address e-commerce challenges for SMBs

E-commerce company Amazon India on Monday launched Amazon Smbhav Hackathon 2024 to generate new technology and AI-back solutions for small and medium businesses (SMBs) in e-commerce. Part of the company’s upcoming annual flagship summit Amazon Smbhav 2024, Amazon India said it has partnered with Startup India, DPIIT, National Innovation Foundation (NIF) – India, and NIF Incubation and Entrepreneurship Council (NIFientreC) to connect with innovators across the country.