Will Swiggy’s Shark Tank gamble pay off?

In the heated atmosphere of the 1996 Men’s Cricket World Cup in India, two titans of the soft drink world—Pepsi and Coca-Cola—went head-to-head in a battle for dominance. Coca-Cola, the official sponsor, might have claimed the title, but it was Pepsi’s audacious “Nothing Official About It” campaign that captured people’s imagination. The campaign, featuring cricketers snubbing the official drink in favour of an “unofficial” one, paved the way for guerilla marketing in India.