Smartphone sales in festive season up 8%

Smartphone sales grew 8% year-on-year (y-o-y) to Rs 27,000 crore in the first phase of festive season sales across e-commerce platforms like Flipkart and Amazon, according to data by Counterpoint from September 26 to October 7 period. This can be attributed to an increase in average selling price and shift of market towards premium phones. The sales, however, fell 3% y-o-y in volume terms to 13 million units.