Smartphone sales fall 3% as apparel grows 6-8% during festive season

India’s smartphone market struggled during the first 12 days of the long festive season, with sales volumes dipping by 3 per cent compared to the previous year. Entry-level smartphones faced low demand, dragging down overall performance. According to Counterpoint Research, while sales volume declined, revenue grew by 8 per cent, driven by a 7 per cent rise in premium handset sales priced above Rs 30,000, as reported by The Economic Times.