Quick commerce firms don’t display items’ best before dates: 57% shoppers

About 57 per cent of Indian ecommerce and quick commerce shoppers reported that they are unable to find the ‘best before date’ for consumable products displayed on most platforms, a survey released by LocalCircles, said on Thursday.

Six out of ten consumers told the survey that most quick commerce and some ecommerce platforms were failing to display the ‘best before date as mandated by law, and were often shipping products that were very close to their expiry date. The report said that popular platforms like Swiggy Instamart, Zepto, Blinkit, Jiomart, Meesho, Lenskart, and several others are not compliant with regulations.