Decoding promise of new direct-to-cell satcom technology

Earlier this week, the US Federal Communications Commission (FCC) allowed Elon Musk’s Starlink to provide emergency direct-to-cell satellite connectivity to restore fast broadband coverage in parts of North Carolina devastated by Hurricane Helene. This latest technology advancement has been creating ripples in the global telecoms space. But how exactly does direct-to-cell satcom technology work? Can it be offered in India? Do rules around satellite connectivity allow this? ET looks at the next steps and possible regulatory challenges in implementing this breakthrough technology in emergency scenarios.