Amazon ramping up Prime investments to outpace rivals in India’s quick commerce race

Nashville, Tennessee: E-commerce giant Amazon is ramping up investments in its subscription programme, Amazon Prime, to speed up deliveries as it faces mounting competition in India’s fast-growing quick commerce market.

In India, Amazon offers its full-stack Prime programme for ₹1,499 annually, promising free shipping, quicker deliveries, and a suite of benefits, including Prime Video.