AI to transform media in 2025 as brands embrace personalisation , says Dentsu report

AI is set to drive major changes in media by 2025, with a shift toward what dentsu calls the ‘algorithmic era of media’, a report released by dentsu revealed. It further explains that the integration of AI in everyday experiences will enable brands to offer highly personalised, one-to-one interactions. AI will move beyond experimental stages, finding tangible applications in customer service and media planning. For instance, AI assistants like Klarna’s are expected to handle millions of customer interactions, improving service efficiency and boosting company profits. More than 51% of U.S. consumers believe AI’s positive effects will outweigh the negative, though concerns about distinguishing real from AI-generated content remain high, the report added.