Nykaa, Licious pilot fast delivery services to meet growing consumer demand

Nykaa has launched a pilot for 10-minute deliveries in Borivali, Mumbai. This move reflects the increasing influence of the quick commerce sector across various product categories, pushing specialised retailers to expedite their delivery services, according to a report by The Economic Times.

Licious, a direct-to-consumer meat brand, is testing 15-minute deliveries for ready-to-eat meals in select locations in Gurgaon, although its standard delivery promise is 30 minutes. Similarly, fashion platform Myntra is experimenting with a four-hour delivery service in cities such as New Delhi and Bengaluru.