Mamaearth partners with Meesho to expand reach in tier 3 markets; targets 100 crore ARR

Mamaearth has announced a partnership with Meesho to increase the availability of its personal care products in tier 3 and beyond markets. The collaboration aims to meet the growing demand for natural and toxin-free personal care items in smaller towns and semi-urban areas.

As part of this initiative, Mamaearth seeks to achieve a target of 100 crore annual recurring revenue (ARR) on the Meesho platform within the next 12 months. The brand reported significant growth during the recent Meesho sale, experiencing a fivefold increase in sales.