Adobe launches ‘Content Authenticity’ web app for creators: What is it

Adobe has announced a new free-to-use web app called Adobe Content Authenticity to help creators protect and receive attribution for their work using Content Credentials. Content Credentials for digital content will be attached metadata carrying details about the creator and sharing context about how the content was created and edited. Additionally, the app will allow users to indicate if they do not want their content to be used for training generative artificial intelligence models.