Amazon Fire TVs to carry Freely streaming platform in boost for BBC and ITV

Freely, a new streaming service backed by the BBC, ITV and other British public broadcasters, will be available on Amazon Fire televisions following a “landmark deal” with the U.S. technology giant, the companies said on Monday.

The deal is a win for the BBC, ITV, Channel 4 and Channel 5, whose joint venture, called Everyone TV, launched Freely earlier this year, allowing viewers to stream both live TV and on-demand content for free when they purchase smart TVs carrying the service.