Airtel in talks to buy Tata Play as digital TV industry sees shake-up

Sunil Mittal-led Bharti Airtel is in advanced negotiations to acquire Tata Group’s loss-making Tata Play, the country’s largest direct-to-home (DTH) service provider, reported The Economic Times citing sources familiar with the matter.

The move is seen as a strategic effort by Airtel to bolster its presence in the digital TV space, which faces slow growth, while strengthening its bundled services to increase non-mobile revenues.