Why Apple may be moving away from its annual product release cycle

Apple is reportedly shifting away from its traditional annual product release cycle, a move that could lead to more frequent and flexible launches of new devices and features. This change, observed by Bloomberg’s Mark Gurman in his Power On newsletter, may help the tech giant better manage its expanding product line and complex software ecosystem.
The Cupertino-based company has long adhered to a predictable schedule, unveiling new software in June and releasing updated hardware, particularly iPhones, in September and October.