When Apple founder Steve Jobs told a group of consultants: You will never get to “taste this” in your jobs
By
Isha Sharma
Apple founder Steve Jobs delivered a blunt message to consultants during a 1992 MIT lecture, telling them they would never truly “taste” the fruits of their labour. Jobs criticised the consulting profession, arguing that its nature prevents practitioners from experiencing the full depth and consequences of their work.
“You’re coming in and making recommendations and not owning the results,” Jobs told the audience, which included consultants.