Artificial Intelligence fuels consumer engagement and sales in India’s festive shopping: Meta report

A recent study from Meta, conducted by consumer insights platform GWI, has revealed notable shifts in India’s festive shopping trends. The research highlights the increasing role of AI, quick commerce, micro influencers, and regional language content in shaping consumer behaviour during the festive season.

According to Arun Srinivas, Director and Head of Ads Business at Meta India, the festive shopping landscape is undergoing significant transformation, with AI-powered ad formats, business messaging, and reels gaining strong traction on Meta’s platforms, influencing purchase decisions.