Amazon buys MX Player, merges it with miniTV to launch Amazon MX Player
By
Binu Mathew
Amazon on Monday said it has acquired free streaming OTT platform MX Player and merged it with its content streaming service miniTV to launch ‘Amazon MX Player’.
The merger aims to make premium-free entertainment accessible to a larger audience.
“Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s most popular free AVOD (or ad-supported video on demand) services — MX Player and Amazon miniTV into one service — Amazon MX Player,” the statement said.