Google’s search ad market in US may go down below 50% after 10 years; how Amazon and TikTok may be responsible

Google’s dominance in the nearly $300 billion search advertising market is reportedly facing challenges. According to a report by the Wall Street Journal citing data compiled by eMarketer claims that the tech giants’ share is expected to drop below 50% in the US in 2025 for the first time in over a decade. Several factors are reportedly the reason behind this decline: the rise of rivals like TikTok, e-commerce major Amazon and Jeff Bezos-backed Perplexity, the report claims.