Consumer brands cashing in on smart home dream

Artificial intelligence is in your home, be it air conditioners (ACs), washing machines, refrigerators, microwave ovens or ceiling fans, with consumer brands seeing smart appliances as the next big thing.

As per Deloitte India, the penetration of smart appliances in India doubled from FY2020 to FY2023, with demand much higher in tier-1 cities at 40% in 2023, and is expected to grow to about 60% in the next five years.