JioCinema appoints YouTube’s Ishan Chatterjee as chief business officer

JioCinema, the video streaming platform owned by Mukesh Ambani’s Reliance Indsutries Ltd, has appointed Ishan Chatterjee as its new chief business officer, signalling the platform’s continued push to scale up its digital offerings.

Chatterjee, who was previously managing director at YouTube India, is tasked with overseeing JioCinema’s overall monetization strategy. His appointment underscores the platform’s ambition to expand its footprint in India’s competitive streaming market, where it aims to deliver cutting-edge experiences to a fast-growing subscriber base, JioCinema said in a statement on Friday.