Amazon sees big spike for gold and diamond jewellery during festive season

Amazon India has seen an 84 per cent year-on-year (Y-o-Y) increase in the sales of hallmarked gold jewellery and posted a 5-fold spike in demand during the first two days of its ongoing Amazon Great Indian Festival (AGIF) sale event, which started on September 27.

This demand is for brands such as Malabar Gold and Diamonds, PN Gadgil Jewellers, Joyalukkas, PC Chandra and KISNA, among others.