Trai’s whitelisting mandate comes into effect with minimal disruption

The Telecom Regulatory Authority of India’s (Trai) mandate to ‘whitelist’ content in commercial messages came into effect on Tuesday (October 1), resulting in a 15-20 per cent reduction in message traffic, according to a report by The Economic Times.

According to an official, the traffic decline was expected because not all entities had their URLs whitelisted. The official also mentioned that there were no major issues from stakeholders, including banks, and that everything was progressing smoothly despite the drop.