Trai relaxes URL whitelisting mandate for SMS to minimise disruptions

The Telecom Regulatory Authority of India (Trai) has reassured businesses, particularly banks, that only the static parts of URLs in commercial SMS messages need to be whitelisted, addressing concerns about potential disruptions in message deliveries. According to a report by The Economic Times, the clarification aims to ease fears of mass disruptions as the new mandate on whitelisting commercial messages containing URLs, OTT (over-the-top) links, and APKs (Android application packages) comes into effect on Tuesday (October 1).