Airtel CEO pens note on spam-fighting network; says crackdown will continue

Bharti Airtel is combating the “growing menace” of cyber frauds with network intelligence and Al to analyse patterns and accurately identify spammers, CEO Gopal Vittal said as he asked customers to be vigilant on ‘suspected spam’ indicator, now available.

The regulator TRAI and the industry have upped the ante to crack down on the spam menace, and the regulator’s new missive on whitelisted (approved) URLs has also come into effect from October 1.