Viral video: Swiggy CEO says ‘don’t work till 3 am’, slams hustle culture as ‘bulls**t’

Hustle culture, characterised by a relentless pursuit of success and productivity, often places undue pressure on employees to work harder and longer. While many individuals may embrace this mindset, the practice carries significant risks. The constant stress of striving for success while neglecting work-life balance can lead to burnout, anxiety, and compromised mental and physical health. Despite many industry leaders endorsing hustle culture, Swiggy Food and Marketplace CEO Rohit Kapoor believes it is a misguided approach. In a recent event, he expressed his belief that working late into the night at the expense of one’s health and personal relationships is counterproductive.