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    ITNewspapersThe Economic Times

    Google ad tech trial outcome no death blow, win or lose

    Mathew C S
    By Mathew C SOctober 1, 2024

    As Google’s trial on allegations of building an illegal monopoly in advertising technology nears its close, experts said the financial risk of losing the case is minimal for the tech giant best known for its search engine. The US Department of Justice and a coalition of states accuse the Alphabet unit of illegally monopolizing markets for the technology that publishers and advertisers use to buy and sell ads on websites.

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