When AI meets beauty, the wrinkles fade away

When hyper-personalisation is the name of the game, a clutch of startups as well as legacy players in the beauty and personal care (BPC) space are leveraging the advantages of artificial intelligence with a vengeance.

If consumers love the experience, it is because AI is helping them to look better. Users can capture their selfies from different angles and the AI model will process them to identify even the tiniest of problem areas. It will identify skin types, acne, dark spots, discolouration, dryness, uneven skin, wrinkles and pores, and offer real-time recommendations.