Spotify sees spike in video consumption in India, targets multi-format ads

Buoyed by a spike in video consumption on Spotify, the Swedish audio streaming platform is ready to deliver more value to brands looking to advertise their offerings to potential customers in India by allowing for multi-format commercials.

As Spotify allows users to seamlessly transition between listening to a song and watching its video, it can make ad offerings available in video format, along with the pre-existing audio form.